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Make your section of exotic produce shine and increase your sales by targeting your offer according to the different ethnic communities in your region and their celebrations. Throughout the world, fruits and vegetables are the basis of food and food is at the core of most celebrations. Explore this tool to learn more about fruits and vegetables frequently consumed on different occasions and by different ethnic groups.

uPCOMING CELEBRATIONS

EID EL FITR | April 9 to 10, 2024

Eid celebrates the end of the fast in the month of Ramadan. The day begins with a sweet breakfast. Besides the mint tea that accompanies all meals, dates, salads, carrots, zucchini, etc. are commonly eaten during this celebration.

DIWALI | 1st November 2024

Diwali, also known as the Festival of Lights, is one of the major religious festivals of the Indian community, and is comparable to Christmas among Christians. It is customary to light fireworks and treat each other with gifts and treats. The celebrations last for five days, but the third day is the most important, as it celebrates the goddess Lakshmi. The third day is also the last day of the Hindu Vikram calendar.

HANUKKAH | December 7 to 15, 2023

Hanukkah is a Jewish holiday celebrated from 25 Kislev (in November or December depending on the year) and which lasts 8 days. It is the festival of lights which is celebrated by the lighting of the menorah each evening. In remembrance of the miracle of the small vial of holy oil, it is customary to consume foods fried in oil. One of the classic dishes of Europe is the potato latke while in Israel it is the sufganiyah. In remembrance of the miracle of the small vial of holy oil, it is customary to consume foods fried in oil. One of the classic dishes of Europe is the potato latke while in Israel it is the soufganya.

CHINESE NEW YEAR | February 10, 2024

The Chinese New Year, also known as the Spring Festival or Lunar New Year, is the biggest celebration of the Asian people of Canada. It is celebrated by communities in Vietnam, Korea and Southeast Asia. Tangerines, pomelos and oranges are present in homes because they are a symbol of luck, abundance and fortune. Grapes, plums, jujubes and kumquats are also offered as a sign of prosperity and good luck.

ORTHODOX EASTER | May 5, 2024

Orthodox Easter is celebrated by the Greek community and is the most important event of the Orthodox Christian Faith. Among the Greek community, eggplants, lettuce, dandelions and vlitas are often eaten.

RAMADAN | March 10 to April 9, 2024

For 30 days, the Muslim community celebrates the revelation of the Koran to the Prophet Muhammad. Every day there is a fast from sunrise until sunset. After a day without eating, many will eat fruits such as dates, figs, apricots or plums, vegetables such as broad beans, zucchini and okra.

ROSH HASHANAH | October 2 to 4, 2024

Rosh Hashanah is a 2-day Jewish holiday that celebrates the new calendar year of the Hebrew calendar. Rosh Hashanah is celebrated by lighting candles, preparing festive meals and making prayers including the ringing of the ram's horn. Meals on the 2 holiday evenings begin with apple slices dipped in honey. The pomegranate is widely consumed, because its seeds symbolize life, love, fertility and prosperity. Dates, figs, leeks, beets and squash are also present during this festival.

SUKKOT | October 16 to 23, 2024

Sukkot is a Jewish celebration that lasts for a week and takes place every year in October. This holiday is reminiscent of Thanksgiving as it celebrates the farmers' annual harvests. The Jewish community comes together to thank God for the blessings that nature has offered during the year.

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