target your offer
Make your section of exotic produce shine and increase your sales by targeting your offer according to the different ethnic communities in your region and their celebrations. Throughout the world, fruits and vegetables are the basis of food and food is at the core of most celebrations. Explore this tool to learn more about fruits and vegetables frequently consumed on different occasions and by different ethnic groups.
the COMMUNities
uPCOMING CELEBRATIONS
EID EL FITR | March 19 to 20, 2026
Eid celebrates the end of the fast in the month of Ramadan. The day begins with a sweet breakfast. Besides the mint tea that accompanies all meals, dates, salads, carrots, zucchini, etc. are commonly eaten during this celebration.
DIWALI | October 20, 2025
Diwali, also known as the Festival of Lights, is one of the major religious festivals of the Indian community, and is comparable to Christmas among Christians. It is customary to light fireworks and treat each other with gifts and treats. The celebrations last for five days, but the third day is the most important, as it celebrates the goddess Lakshmi. The third day is also the last day of the Hindu Vikram calendar.
HANUKKAH | December 14 to 22, 2025
Hanukkah is a Jewish holiday celebrated from 25 Kislev (in November or December depending on the year) and which lasts 8 days. It is the festival of lights which is celebrated by the lighting of the menorah each evening. In remembrance of the miracle of the small vial of holy oil, it is customary to consume foods fried in oil. One of the classic dishes of Europe is the potato latke while in Israel it is the sufganiyah. In remembrance of the miracle of the small vial of holy oil, it is customary to consume foods fried in oil. One of the classic dishes of Europe is the potato latke while in Israel it is the soufganya.
CHINESE NEW YEAR | February 17, 2026
The Chinese New Year, also known as the Spring Festival or Lunar New Year, is the biggest celebration of the Asian people of Canada. It is celebrated by communities in Vietnam, Korea and Southeast Asia. Tangerines, pomelos and oranges are present in homes because they are a symbol of luck, abundance and fortune. Grapes, plums, jujubes and kumquats are also offered as a sign of prosperity and good luck.
ORTHODOX EASTER | April 12, 2026
Orthodox Easter is celebrated by the Greek community and is the most important event of the Orthodox Christian Faith. Among the Greek community, eggplants, lettuce, dandelions and vlitas are often eaten.
RAMADAN | February 17 to March 19, 2026
For 30 days, the Muslim community celebrates the revelation of the Koran to the Prophet Muhammad. Every day there is a fast from sunrise until sunset. After a day without eating, many will eat fruits such as dates, figs, apricots or plums, vegetables such as broad beans, zucchini and okra.
ROSH HASHANAH | September 22 to 24, 2025
Rosh Hashanah is a 2-day Jewish holiday that celebrates the new calendar year of the Hebrew calendar. Rosh Hashanah is celebrated by lighting candles, preparing festive meals and making prayers including the ringing of the ram's horn. Meals on the 2 holiday evenings begin with apple slices dipped in honey. The pomegranate is widely consumed, because its seeds symbolize life, love, fertility and prosperity. Dates, figs, leeks, beets and squash are also present during this festival.
SUKKOT | October 6 to 13, 2025
Sukkot is a Jewish celebration that lasts for a week and takes place every year in October. This holiday is reminiscent of Thanksgiving as it celebrates the farmers' annual harvests. The Jewish community comes together to thank God for the blessings that nature has offered during the year.
CINCO DE MAYO | May 5, 2026
Cinco de Mayo celebrates the Mexican victory in Puebla in 1862 and highlights the richness of Mexican cuisine. This festive occasion is perfect for enjoying creamy avocados in guacamole, colorful peppers, fresh corn, as well as tropical fruits like mango and papaya, often used in traditional dishes and refreshing drinks.
LOHRI | January 13, 2026
Lohri is a traditional festival from northern India that celebrates the end of winter and the beginning of the harvest season. This celebration is an opportunity to enjoy a variety of exotic fruits and vegetables such as pomegranate, persimmon, mini mango, kumquat, okra, Indian eggplant, quince, and Jerusalem artichoke. These products bring unique, natural flavors that enrich the feasts and highlight the region’s agricultural diversity.
THE LANTERN FESTIVAL | March 3, 2026
The Lantern Festival marks the end of the Chinese New Year celebrations on the fifteenth day of the first lunar month. Colorful lanterns are lit and admired, and children take part in riddles written on them. Exotic fruits such as lychee or dragon fruit often accompany these festive moments, adding freshness and originality.
THE MID-AUTUMN FESTIVAL | October 6, 2025
The Mid-Autumn Festival celebrates the full moon and family unity with mooncakes—refined pastries often filled with lotus seed paste, red bean paste, or exotic dried fruits such as jujube. This festival is also an opportunity to enjoy fresh seasonal fruits, especially lychee, longan, and dragon fruit, which bring sweetness and color to the celebrations.